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About Us
You should be young and beautiful for every different occasion.
That’s why a well-fitting, stylish and cool outfit is a necessity for everyone’s life
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.
The Essence of Design: A Fusion of Creativity and Authenticity
A designer should embody two qualities: creativity and authenticity. I believe that true elegance lies in the details. I aim to create for the individual who navigates life with purpose, not just for the idealized figure in a magazine. Balancing artistry and practicality is a constant struggle. The connections I build with artisans and collaborators are relationships forged over time. I refuse to be drawn into the superficiality of fame, as I find it rather distasteful. My goal is to elevate the everyday and make the ordinary feel extraordinary. Confidence is the most empowering accessory one can wear. I envision my creations as a means for people to express their true selves, enhancing their self-esteem and joy. There’s a lot of pretense in fashion, but I prefer to keep it genuine. I find it challenging to design for the casual lifestyle.
Happy Customers
People love our products and 70% our customers are returned customers.